Petco

As one of the largest pet stores, Petco needed to refresh it’s brand while not losing any recognition. Petco describes itself as a health and wellness company focusing on improving the lives of pets, pet parents and Petco partners. Fresh updated brand colors and illustrations brought life to the established brand. With multiple brands under the Petco umbrella, it was important to keep the overall tone similar but with distinct visual styles. Collateral I worked on for the rebrand included website pages, in-store signage, gift cards, coupons, emails and social media.